http://www.benjaminwatts.com benjaminwatts.com Mon, 10 Oct 2011 11:35:45 +0000 http://www.benjaminwatts.com en http://www.benjaminwatts.com/Tesco-Gift-Card-1 http://www.benjaminwatts.com/following/benjaminwatts.com/Tesco-Gift-Card-1 Mon, 10 Oct 2011 11:35:45 +0000 benjaminwatts.com 2109462 <img src="http://payload.cargocollective.com/1/4/150459/2109462/TESCO-GIFT-CARD.jpg" border="0" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/4/150459/2109462/TESCO-GIFT-CARD_o.jpg" align="left" /> This was a proposal to Tesco for a series of LEGO themed gift cards. http://www.benjaminwatts.com/Take-Me-Home-Identity http://www.benjaminwatts.com/following/benjaminwatts.com/Take-Me-Home-Identity Fri, 07 Oct 2011 12:55:14 +0000 benjaminwatts.com 2114258 <img src="http://payload.cargocollective.com/1/4/150459/2114258/TAKE-ME-HOME-1.jpg" border="0" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/4/150459/2114258/TAKE-ME-HOME-1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/150459/2114258/TAKE-ME-HOME-2.jpg" border="0" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/4/150459/2114258/TAKE-ME-HOME-2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/150459/2114258/TAKE-ME-HOME-3.jpg" border="0" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/4/150459/2114258/TAKE-ME-HOME-3_o.jpg" align="left" /> I created the identity for a Mid-Century Modern furniture shop that was newly opening in Brighton. As well as print material I also created the signage as shown in the Elle Decoration feature on the shop. http://www.benjaminwatts.com/LEGO-MCUK-Identity http://www.benjaminwatts.com/following/benjaminwatts.com/LEGO-MCUK-Identity Thu, 06 Oct 2011 15:35:01 +0000 benjaminwatts.com 2109529 <img src="http://payload.cargocollective.com/1/4/150459/2109529/LEGO-MCUK-CARD-1.jpg" border="0" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/4/150459/2109529/LEGO-MCUK-CARD-1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/150459/2109529/LEGO-MCUK-CARD-2.jpg" border="0" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/4/150459/2109529/LEGO-MCUK-CARD-2_o.jpg" align="left" /> After shortlisting a few designers proposals, I was chosen to design the identity for the LEGO Marketing and Communications department. I used a 50% black on metallic silver which gave a subtly changing effect in varying light. http://www.benjaminwatts.com/LEGO-50th-Anniversary-Postcards http://www.benjaminwatts.com/following/benjaminwatts.com/LEGO-50th-Anniversary-Postcards Thu, 06 Oct 2011 12:15:28 +0000 benjaminwatts.com 2108732 <img src="http://payload.cargocollective.com/1/4/150459/2108732/LEGO-POSTCARDS-1.jpg" border="0" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/4/150459/2108732/LEGO-POSTCARDS-1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/150459/2108732/LEGO-POSTCARDS-2.jpg" border="0" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/4/150459/2108732/LEGO-POSTCARDS-2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/150459/2108732/LEGO-POSTCARDS-3.jpg" border="0" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/4/150459/2108732/LEGO-POSTCARDS-3_o.jpg" align="left" /> This was a proposal for a series of giveaway postcards to mark the 50th Anniversary of the LEGO brick. http://www.benjaminwatts.com/Hodder-and-Stoughton-Book-Covers http://www.benjaminwatts.com/following/benjaminwatts.com/Hodder-and-Stoughton-Book-Covers Thu, 06 Oct 2011 10:59:40 +0000 benjaminwatts.com 2108480 <img src="http://payload.cargocollective.com/1/4/150459/2108480/HODDER-BOOK-COVERS-2.jpg" border="0" width="670" height="837" width_o="800" height_o="1000" src_o="http://payload.cargocollective.com/1/4/150459/2108480/HODDER-BOOK-COVERS-2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/150459/2108480/HODDER-BOOK-COVERS-1.jpg" border="0" width="670" height="837" width_o="800" height_o="1000" src_o="http://payload.cargocollective.com/1/4/150459/2108480/HODDER-BOOK-COVERS-1_o.jpg" align="left" /> I was asked to propose some book covers for Hodder and Stoughton, and these are what was presented. http://www.benjaminwatts.com/Kylie-Body-Language-and-Showgirl http://www.benjaminwatts.com/following/benjaminwatts.com/Kylie-Body-Language-and-Showgirl Mon, 26 Sep 2011 20:42:40 +0000 benjaminwatts.com 2059063 <img src="http://payload.cargocollective.com/1/4/150459/2059063/KYLIE-BODY-LANGUAGE-1.jpg" border="0" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/4/150459/2059063/KYLIE-BODY-LANGUAGE-1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/150459/2059063/KYLIE-BODY-SHOWGIRL-1.jpg" border="0" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/4/150459/2059063/KYLIE-BODY-SHOWGIRL-1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/150459/2059063/KYLIE-BODY-SHOWGIRL-2.jpg" border="0" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/4/150459/2059063/KYLIE-BODY-SHOWGIRL-2_o.jpg" align="left" /> I worked for 2 years as Design Assistant to Tony Hung at Adjective Noun who's main client was Kylie Minogue. I helped him with many campaigns including the Body Language Album and Showgirl Tour, with their associated packaging, marketing and merchandising materials. http://www.benjaminwatts.com/Book-of-Lomography http://www.benjaminwatts.com/following/benjaminwatts.com/Book-of-Lomography Mon, 26 Sep 2011 20:42:39 +0000 benjaminwatts.com 2059068 <img src="http://payload.cargocollective.com/1/4/150459/2059068/LOMO-BOOK-1.jpg" border="0" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/4/150459/2059068/LOMO-BOOK-1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/150459/2059068/LOMO-BOOK-2.jpg" border="0" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/4/150459/2059068/LOMO-BOOK-2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/150459/2059068/LOMO-BOOK-3.jpg" border="0" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/4/150459/2059068/LOMO-BOOK-3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/150459/2059068/LOMO-BOOK-4.jpg" border="0" width="670" height="901" width_o="800" height_o="1077" src_o="http://payload.cargocollective.com/1/4/150459/2059068/LOMO-BOOK-4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/150459/2059068/LOMO-BOOK-5.jpg" border="0" width="670" height="901" width_o="800" height_o="1077" src_o="http://payload.cargocollective.com/1/4/150459/2059068/LOMO-BOOK-5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/150459/2059068/LOMO-BOOK-6.jpg" border="0" width="670" height="901" width_o="800" height_o="1077" src_o="http://payload.cargocollective.com/1/4/150459/2059068/LOMO-BOOK-6_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/150459/2059068/LOMO-BOOK-7.jpg" border="0" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/4/150459/2059068/LOMO-BOOK-7_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/150459/2059068/LOMO-BOOK-8.jpg" border="0" width="670" height="901" width_o="800" height_o="1077" src_o="http://payload.cargocollective.com/1/4/150459/2059068/LOMO-BOOK-8_o.jpg" align="left" /> I worked for two and a half years with Fabian Monheim and Sophia Wood who set up Fly Productions in 1994. Fabian was the first person to introduce Lomo cameras to the UK in 1996 and established the Lomographic Society London, with a design studio and gallery space in Farringdon. I was a junior designer here helping with many varied design and photography briefs based around Lomo, the largest of which was the design of the 400 page book Don't Think Just Shoot published by Booth Clibborn in 2002. http://www.benjaminwatts.com/LEGO-Brand-Catalogues http://www.benjaminwatts.com/following/benjaminwatts.com/LEGO-Brand-Catalogues Mon, 26 Sep 2011 19:56:44 +0000 benjaminwatts.com 2058763 <img src="http://payload.cargocollective.com/1/4/150459/2058763/LEGO-BRAND-CAT-COVERS-1.jpg" border="0" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/4/150459/2058763/LEGO-BRAND-CAT-COVERS-1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/150459/2058763/LEGO-BRAND-CAT-COVERS-2.jpg" border="0" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/4/150459/2058763/LEGO-BRAND-CAT-COVERS-2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/150459/2058763/LEGO-BRAND-CAT-COVERS-3.jpg" border="0" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/4/150459/2058763/LEGO-BRAND-CAT-COVERS-3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/150459/2058763/LEGO-BRAND-CAT-COVERS-4.jpg" border="0" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/4/150459/2058763/LEGO-BRAND-CAT-COVERS-4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/150459/2058763/LEGO-BRAND-CAT-COVERS-5.jpg" border="0" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/4/150459/2058763/LEGO-BRAND-CAT-COVERS-5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/150459/2058763/LEGO-BRAND-CAT-SPREAD-1.jpg" border="0" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/4/150459/2058763/LEGO-BRAND-CAT-SPREAD-1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/150459/2058763/LEGO-BRAND-CAT-SPREAD-2.jpg" border="0" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/4/150459/2058763/LEGO-BRAND-CAT-SPREAD-2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/150459/2058763/LEGO-BRAND-CAT-SPREAD-3.jpg" border="0" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/4/150459/2058763/LEGO-BRAND-CAT-SPREAD-3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/150459/2058763/LEGO-BRAND-CAT-SPREAD-4.jpg" border="0" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/4/150459/2058763/LEGO-BRAND-CAT-SPREAD-4_o.jpg" align="left" /> One of LEGO's main marketing tools is a product catalogue which it releases each year for distribution through toy shops. For the past 5 years I have been responsible for the 48 page UK version of this, as well as contributing to the Italian, French and German catalogues. http://www.benjaminwatts.com/LEGOLAND-Souvenir-Guide http://www.benjaminwatts.com/following/benjaminwatts.com/LEGOLAND-Souvenir-Guide Mon, 26 Sep 2011 19:56:43 +0000 benjaminwatts.com 2058756 <img src="http://payload.cargocollective.com/1/4/150459/2058756/LEGOLAND-SOUVENIR-GUIDE-1.jpg" border="0" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/4/150459/2058756/LEGOLAND-SOUVENIR-GUIDE-1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/150459/2058756/LEGOLAND-SOUVENIR-GUIDE-2.jpg" border="0" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/4/150459/2058756/LEGOLAND-SOUVENIR-GUIDE-2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/150459/2058756/LEGOLAND-SOUVENIR-GUIDE-3.jpg" border="0" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/4/150459/2058756/LEGOLAND-SOUVENIR-GUIDE-3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/150459/2058756/LEGOLAND-SOUVENIR-GUIDE-4.jpg" border="0" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/4/150459/2058756/LEGOLAND-SOUVENIR-GUIDE-4_o.jpg" align="left" /> This was a special souvenir edition guide for LEGOLAND to celebrate the parks 10th Anniversary. http://www.benjaminwatts.com/LEGO-Consumer-Services-Poster http://www.benjaminwatts.com/following/benjaminwatts.com/LEGO-Consumer-Services-Poster Mon, 26 Sep 2011 19:55:03 +0000 benjaminwatts.com 2058751 <img src="http://payload.cargocollective.com/1/4/150459/2058751/IMG_8584_SAFETY-POSTER.jpg" border="0" width="670" height="805" width_o="800" height_o="962" src_o="http://payload.cargocollective.com/1/4/150459/2058751/IMG_8584_SAFETY-POSTER_o.jpg" align="left" /> This is a fun and eyecatching poster to alert staff to report any safety concerns.